Santosh Hegde appointed as Atlys Head of Marketing.
Santosh Hegde has taken on the role of Head of Marketing at Atlys, a travel tech company. With 13 years of experience in B2C and D2C brands, Hegde is excited…
Comscore and FreeWheel form a cutting-edge partnership.
Proximic by Comscore and FreeWheel have teamed up to introduce privacy-focused, ID-free audience targeting for CTV. This collaboration integrates Proximic’s data into FreeWheel’s ad management platform, enabling publishers to access…
Social Beat to Drive Business Outcomes for Cialfo.
Cialfo, a leading global edtech company, has appointed Social Beat to handle its digital marketing efforts. Social Beat, renowned for its innovative approaches, will enhance Cialfo’s lead generation through LinkedIn…
Priyali Kamath appointed President of Imperial Brands PLC.
Priyali Kamath has been appointed President of Imperial Brands PLC, marking a significant new chapter in her career. She announced her new role on LinkedIn and brings a robust 25-year…
WhatsApp Business policy updated: No alcohol ads; RMG allowed.
Meta has confirmed that India is not included in the list of countries where alcohol advertising is allowed on WhatsApp Business, adhering to India’s stringent regulations that ban all forms…
Kumaresh Pattabiraman Appointed LinkedIn India Head.
Kumaresh Pattabiraman has been appointed as the Country Manager and Product Lead for LinkedIn India. Prior to this new role, he held the position of Senior Director, where he managed…
Protean eGov Technologies promotes Gaurav Ramdev to Chief Growth and Marketing Officer.
Gaurav Ramdev, formerly the Chief Marketing Officer at Protean eGov Technologies, has been promoted to Chief Growth and Marketing Officer. In his new role, Ramdev will retain his responsibilities as…
Hashtag Orange wins Zuno PHYD and launches ‘Well Done Vivaan’.
Integrated marketing agency Hashtag Orange has been chosen to spearhead Zuno General Insurance’s latest campaign, titled ‘Well Done Vivaan’. This campaign promotes Zuno’s new Pay How You Drive (PHYD) add-on…
JioCinema Partners with The International Academy of Television Arts & Sciences to Host the Semi-Finals Jury for the 52nd International Emmy® Awards
JioCinema, the Indian streaming platform of Viacom18,hosted the Semi-Final Round of Judging for the 52nd International Emmy® Awards in Mumbai.The event featured an esteemed panel of industry luminaries, including Tisca…
Starting August 27, Meta platforms in India will host ads for alcohol and real money gaming.
On Tuesday, Meta announced it will permit alcohol and real money gaming companies to advertise on its platforms in India, APAC, and LATAM. Starting August 27, 2024, businesses in India…
21N78E names Virendra Mahendra as National Creative Director
21N78E Creative Labs is enhancing its creative team with the appointment of Virendra Mahindra, who will play a pivotal role in driving creative excellence and innovation across the agency’s client…
Anshul Gupta appointed Director – RMD at The Times of India
Anshul Gupta has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director of Revenue Management and Distribution (RMD). With a B.Sc. in Physics and an MBA from…
Radio City Unveils Patriotic Campaign “Radio City Siachen Se”
Radio City, India’s leading radio network, launched a patriotic campaign titled “Radio City Siachen Se” to celebrate the 78th Independence Day. From July 25 to August 15, 2024, the campaign…
Unilever joins forces with WPP to optimize global beauty creative for better brand impact.
Unilever has announced that it is consolidating the creative and strategic duties for its global beauty brands under WPP. WPP, which already manages key Unilever brands like Dove and Vaseline…
SBI Life Secures Gold Sponsorship for India’s Paralympic Team at Paris 2024
SBI Life Insurance has become a Gold Sponsor for the Paralympic Committee of India (PCI) for the Paris 2024 Paralympic Games, starting on August 28, 2024. This partnership aims to…
PM Modi advocates for the promotion of Made in India gaming products.
On India’s 78th Independence Day, Prime Minister Narendra Modi, speaking from the Red Fort, urged the nation to strive towards global leadership in various sectors. PM Modi emphasized the importance…
Vector Brand Solutions appoints Gaurav Soi as President-Business.
Vector Brand Solutions, a full-funnel, true-hybrid, creative agency, a part of Quotient Ventures, today announced the appointment of Gaurav Soi as President – Business. With previous stints mainly at Grey,…
EssenceMediacom Wins Media Mandate for Bambino Pasta Foods.
EssenceMediacom, GroupM’s media agency, has been awarded the integrated media mandate for Bambino Pasta Foods. The agency will provide a full suite of media solutions designed to engage modern consumers…
The government plans to implement a unified system to address complaints about misleading advertisements, according to Mint.
The Indian government is set to introduce a unified system to address consumer complaints about misleading advertisements, according to a Mint report. At present, complaints are directed to multiple channels,…
BMC unveils draft OOH guidelines, including a mandate to turn off digital hoardings by 11 pm.
The Brihanmumbai Municipal Corporation (BMC) has unveiled its draft policy for outdoor advertisements, titled the ‘Draft Policy Guidelines for Display of Outdoor Advertisements 2024.’ This comes in the wake of…
Krishnan Sundaram is appointed as the new CEO of Vini Cosmetics.
Krishnan Sundaram has been announced as the new Chief Executive Officer of Vini Cosmetics, marking a significant milestone in his illustrious career. Sundaram took to LinkedIn to share the exciting…
Viewers in Tamil Nadu are missing out on Disney Star channels due to unpaid dues by TCCL.
TCCL, a leading operator in Tamil Nadu, has failed to settle overdue payments for Disney Star’s channels, despite having collected subscription fees from customers in advance. Despite ongoing discussions and…
Disney will begin cracking down on password sharing starting in September.
Disney Plus is set to enforce a crackdown on password sharing by prohibiting users from sharing their accounts with those outside their household. CEO Bob Iger announced during an earnings…
Suresh Babu takes on the role of CEO at Restolex.
Restolex has appointed Suresh Babu as its new CEO. With over 34 years of experience in the consumer goods and mattress sectors, including a notable 12-year tenure at Peps Industries…
The Advertising Club launches “The TAC Academy” with the IPA Qualifications
“Education is our passport to the future, for tomorrow belongs only to the people who prepare for it today” – Malcolm X. This quote is relevant for all time and…
Vikas Sharma Joins Locomotive Global Media as Head of Film Projects.
Locomotive Global Media, an international production company based in Mumbai, bolsters its leadership team with the appointment of Vikas Sharma as Head of Film Projects. In his new role, Vikas…
Shoppers Stop Teams Up with Single.id to Upgrade the First Citizen Club
Shoppers Stop, a leading fashion and lifestyle retailer in India, has teamed up with Single.id, a pioneer in cross-reward program identification, to enhance the shopping experience for its customers. The…
Glad U Came has secured the PR mandate for Eze Perfumes, a venture of Sawai Fragrances.
Glad U Came, a prominent PR and Influencer Marketing Agency, has been awarded the PR mandate for Eze Perfumes, a luxury fragrance brand under Sawai Fragrances. As the official PR…
Core Integra has named Ramesh Padmanabhan as its Chief Operating Officer.
Core Integra, a leading SaaS-based labour law compliance platform in India, has appointed Ramesh Padmanabhan as Chief Operating Officer (COO). Padmanabhan, who previously worked at TATA Projects, brings over 30…
Nitish Sharma has been appointed as the Head of Sun Neo Business at Sun TV Network.
Nitish Sharma has been appointed as the Business Head of the Hindi Entertainment Channel (GEC) at Sun TV Network, according to sources. Prior to this role, Sharma spent over three…