In our exclusive interview with the winners of the ABBY Awards 2024, we dive deep into the creative minds behind this year’s most impactful campaigns. The winners, hailing from diverse backgrounds and agencies, share their unique journeys, innovative strategies, and the challenges they overcame to create award-winning work. They discuss the evolving landscape of advertising, the importance of authenticity in storytelling, and how they harnessed technology to engage audiences in new and exciting ways. Their insights offer a glimpse into the future of advertising, making this a must-read for anyone passionate about the industry.