1- What do you think will be the spotlight trend in the advertising landscape for 2025?
In 2025, I anticipate experiential marketing will take center stage. Consumers are overwhelmed by traditional ads, so brands will need to create unforgettable experiences. Imagine gamified ads, immersive AR/VR worlds, and exclusive events that foster genuine connections. This shift focuses on creating emotional bonds rather than just selling products. By leveraging AI technology and prioritizing consumer experiences, brands can cut through the noise and build lasting loyalty.
2- Looking at the media landscape in 2025, how do you think emerging markets or regional platforms will challenge global giants like Meta and Google? What strategies should brands adopt to leverage this shift?
The media landscape is shifting dramatically, and I see emerging market platforms as a real force to be reckoned with. These platforms, deeply rooted in their local cultures, possess a unique understanding of their users. They often prioritize user privacy, which resonates strongly with me as a consumer.
For brands, this presents a fantastic opportunity. To succeed, we need to think beyond the usual suspects like Meta and Google. We need to diversify, localizing our messages and building authentic relationships with local influencers. It’s about understanding the nuances of each market and adapting our strategies accordingly. This isn’t just about reaching new audiences; it’s about building genuine connections and creating truly impactful campaigns.
3- With AI-powered tools becoming more sophisticated, how can businesses strike a balance between automation and maintaining genuine human connections with their audiences in advertising?
The rise of AI in advertising is both exciting and a bit daunting. On one hand, it offers incredible potential – automating tasks, personalizing experiences, and unlocking new levels of efficiency. But I worry that we might lose sight of the human element. I believe that genuine connection is at the heart of successful advertising. It’s about understanding your audience, telling compelling stories, and building authentic relationships. That’s why I think it’s crucial to use AI as a tool to *enhance* our human capabilities, not replace them. Let AI handle the data crunching, while we focus on creativity, empathy, and building meaningful connections. Ultimately, the goal is to use AI to create more impactful, human-centric advertising experiences that resonate with our audiences on a deeper level.
4- What role do immersive technologies like AR, VR, and the metaverse play in reshaping how brands deliver experiences? Howcan companies prepare to capitalize on these opportunities in 2025?
Immersive technologies like AR, VR, and the metaverse are poised to revolutionize how brands connect with consumers. Imagine trying on clothes virtually, exploring a new car in a simulated environment, or even stepping inside a historical event. These technologies offer unparalleled opportunities for product visualization, brand storytelling, and personalized experiences.
However, success will depend on creating seamless and engaging experiences. Companies need to prioritize user experience, invest in the necessary skills, and embrace collaboration. Personally, I will look upon Product Visualisation, Brand Storytelling and personalised experience.
I believe that immersive technologies have the potential to transform the way we interact with brands, creating deeper connections and more meaningful experiences for consumers.
5- As streaming platforms diversify their content strategies, how do you see ad-supported models evolving? Will we see new innovations in how ads are integrated into streaming experiences?
The streaming world is exploding, and I think ad-supported models are here to stay. But let’s be honest, no one wants to be bombarded with intrusive ads. I’m hoping to see more creative approaches. Imagine ads that are actually relevant to the show I’m watching, maybe even interactive ones that feel more like a fun game than an interruption. Ideally, ads should enhance the viewing experience, not detract from it. If platforms can find that sweet spot – offering engaging content with seamless and relevant ads – I think we could see a real win-win situation for both viewers and advertisers.
6- Millennials and Gen Z are becoming more influential in terms of consumer spending and digital engagement. How can brands better connect with these generations in 2025, particularly in the context of trust, values, and personalization?
Connecting with Millennials and Gen Z feels like a constant challenge. They’re incredibly discerning – they see right through marketing fluff. Authenticity is *everything* to them. They want to know what a brand stands for, how they impact the world, and if their values truly align. For me, it’s less about flashy campaigns and more about building genuine relationships. It’s about creating spaces where these generations feel heard and valued. I think brands that prioritize purpose, foster authentic conversations, and truly listen to their customers will be the ones that thrive in the long run. More or less, I am a Media planner all medium stands good chance for my brands until I reach to the right audience with right frequency.