Omnicom has launched Omnicom Advertising Group (OAG), merging top creative networks BBDO, DDB, and TBWA with agencies from the Advertising Collective, including Goodby Silverstein & Partners and GSD&M. OAG will be led by Troy Ruhanen as Global CEO, Deepthi Prakash as COO, and Denis Streiff as Global CFO.
This consolidation aims to enhance creative solutions for clients while maintaining the distinct brand identities and cultures of each agency. Agencies will benefit from shared investments in advanced tools and technologies, including AI platforms.
The new structure includes:
– Nancy Reyes as Global CEO of BBDO
– Alex Lubar as Global CEO of DDB
– Erin Riley as CEO of TBWA\Worldwide
James Fenton, CEO of the Advertising Collective, emphasized OAG’s focus on innovation and maintaining each agency’s unique culture. Omnicom Chairman and CEO John Wren highlighted the division’s goal to provide top-tier talent and creativity while preserving agency cultures. The changes will be implemented on January 1, 2025.