EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is also preparing to repitch for another major client, Sky.
With L’Oreal UK and Ireland spending an estimated £220 million annually on advertising, this represents a significant loss for EssenceMediacom. Despite retaining its position as the UK’s largest media agency, the loss intensifies concerns about the merger of digital specialist Essence with the larger Mediacom.
WPP, the parent company of EssenceMediacom, has previously acknowledged difficulties in streamlining its media agency structure, raising further questions about the future of EssenceMediacom and the broader WPP media network.