EssenceMediacom has been chosen by Warner Bros. Discovery to lead the Australian launch of the Max streaming service, providing end-to-end media services and optimizing performance with WBD’s team. Max, debuting this year, features a rich content lineup, including HBO, DC, and Harry Potter, aiming to rival Netflix and Stan. EssenceMediacom CEO Pippa Berlocher highlighted the opportunity to localize Max for Australian audiences, while WBD’s Sasha Mackie praised the agency’s capability to promote the platform’s premium offerings. This win adds to EssenceMediacom’s recent successes with Specsavers and Uber.