Fox Entertainment and Hulu have announced a multi-year partnership worth over $1.5 billion, ensuring Hulu retains exclusive streaming rights to Fox’s programming, including shows like “The Masked Singer” and “The Simpsons.” The deal, which extends their joint marketing efforts, builds on a two-year collaboration amid growing demand for streaming. Hulu will continue streaming Fox shows the day after airing, as well as off-season episodes of Fox unscripted series. Fox’s ad-supported platform, Tubi, is also experiencing rapid growth, expected to generate over $1 billion in revenue this year.

Subscribe Advertising Reporter Newsletter

Signup to receive your daily updates of Media Industry Insights on Advertising, Agencies, Media and Marketing.

Just confirm your subscription and we are officially friends.

Leave a Reply

Your email address will not be published. Required fields are marked *