GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline insights, media management, and retail operations for GroupM clients.
Retail media is projected to account for 15.1% of global ad revenue in 2024, reflecting its rapid growth and increasing complexity. To address these challenges, the new solution emphasizes simplicity and connectivity, helping brands and media teams gain clearer business insights.
Samantha Bukowski, GroupM’s Global Head of Commerce, highlighted the solution’s focus on solving client challenges and enhancing operational efficiency.
The solution offers exclusive features, including:
– Insights: Unified Amazon Marketing Cloud (AMC) Analytics integrated with GroupM’s diagnostics, enabling better business insights and audience management.
– Media Management: Over ten custom GroupM rules and algorithms accessible through an easy-to-use interface, along with exclusive data integrations and early access to new channels.
– Retail Operations: An integrated platform for managing media and retail operations, including monitoring media performance, content syndication, and chargebacks.
Melissa Burdick, co-founder and President of Pacvue, praised the partnership for delivering a seamless experience that empowers brands to stay ahead in a competitive market.