M&C Saatchi UAE is expanding its capabilities by bringing M&C Saatchi Sport & Entertainment to the region. Known for its impactful campaigns with global brands like Barclays, LEGO, and Kia, the agency has led passion-driven marketing for over 20 years, helping brands connect with consumers through their interests.

This marks the agency’s seventh global office since its 2004 founding, and its entry into the UAE comes in response to rising demand in the region’s fast-growing sports and entertainment market. The agency will offer 360-degree campaigns across sponsorships, PR, digital, content, and activations, tailored to resonate with the passions of the GCC market.

Ross Watson, Managing Partner at M&C Saatchi Sport & Entertainment, will lead the UAE expansion, supported by Business Director Rasha Lambe. The agency is already working with clients like AC Milan’s Dubai hub and exploring further partnerships. CEO Scott Feasey emphasized the timing of the launch, as the region gains global recognition and M&C Saatchi aims to amplify brand impact in this thriving sector.

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