MINI has named Jung von Matt as its lead creative agency for international campaigns, with operations led from London and Zurich. The agency won the account after a competitive pitch, thanks to its global expertise.
MINI and Jung von Matt have previously collaborated from 2000 and again from 2015 to 2021. MINI also thanked its former agency, Anomaly, for their successful partnership.
JvM London’s leadership expressed excitement about working with the iconic brand, emphasizing their unique position as an independent yet globally connected agency.