Netflix and the NFL broke records on Christmas Day, with nearly 65 million US viewers tuning in for the doubleheader, making it the most-watched NFL Christmas in history. The Ravens-Texans and Chiefs-Steelers games became the most-streamed NFL games in the US. The Beyoncé Bowl halftime performance drew over 27 million viewers. Globally, the games generated massive buzz, with #BeyonceBowl trending worldwide. Netflix dominated social media, occupying 10 of the top 12 trending topics in the US. This marks the first year of a three-season partnership between Netflix and the NFL for Christmas Day games.