Nielsen has named Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, overseeing its new Custom Research Division. She will lead primary research initiatives, helping brands refine marketing, communication, and product strategies.
The division will offer qualitative and quantitative insights, audience segmentation, brand tracking, and purchase journey mapping. Lucas Carreras praised Riolo’s expertise in B2B and B2C research, emphasizing its role in AI-driven data analysis.
Riolo aims to deliver tailored research solutions, strengthening Nielsen’s position in media and consumer intelligence across the Pacific region.