Omnicom Media Group (OMG) has appointed Nikki Grafton as CEO of OMG New Zealand, a newly created role to focus on the New Zealand market. This move establishes OMG New Zealand as a standalone entity, separate from the Australia and New Zealand leadership. Grafton will oversee agencies like OMD, PHD, and Hearts & Science in New Zealand, reporting to OMG APAC CEO Tony Harradine.
Harradine emphasized New Zealand’s importance as a growth hub in the Asia-Pacific region, praising Grafton’s leadership and client relationships. Grafton expressed excitement about driving innovation and strengthening partnerships in the market. Additionally, PHD New Zealand’s Managing Director Abby Parkin will become CEO on March 1. This restructuring reflects OMG’s commitment to growing its presence in New Zealand.