AI startup Perplexity has confirmed its bid for TikTok’s U.S. operations, proposing a deal that ensures U.S. control and satisfies government concerns. The offer includes a future IPO granting the U.S. a 50% stake in the combined entity.

Perplexity aims to establish American leadership with decision-making power, including hiring the CEO. The company also highlights synergies in search functionality, positioning the merger as a competitor to Google. ByteDance and TikTok have yet to respond to the bid.

Subscribe Advertising Reporter Newsletter

Signup to receive your daily updates of Media Industry Insights on Advertising, Agencies, Media and Marketing.

Just confirm your subscription and we are officially friends.

Leave a Reply

Your email address will not be published. Required fields are marked *