PUMA has partnered with RE&UP Recycling Technologies to expand its RE:FIBRE program to the Americas, aiming to transform textile waste into recycled cotton fibers and polyester chips. This collaboration supports PUMA’s Vision 2030 sustainability goal of using 30% fibre-to-fibre recycled polyester in its apparel by 2030. RE&UP’s technology processes a wide range of textile waste, including complex blends, contributing to PUMA’s efforts to reduce reliance on bottle-recycled polyester and achieve circularity. RE&UP’s proven materials and renewable energy commitment help drive this industry-wide shift towards sustainable textiles.