Havas Media Network has named Rebecca Tos as Managing Partner for Consumer Science & Analytics (CSA) in Australia and New Zealand (ANZ). Tos, previously leading Havas Media Market, will now oversee CSA’s introduction in ANZ, following Havas’s 2018 acquisition of Catchi. Kevin Fernandes will succeed Tos in her former role.
Virginia Hyland, CEO of Havas Media Network, commended Tos for her industry expertise and successful track record. Tos, who has held senior roles at Merkle and Columbus and advised data and tech businesses in APAC, will focus on supporting marketers with innovative solutions and enhancing client partnerships.
Tos expressed enthusiasm for her new role, highlighting the rewarding nature of working with data and technology, and the opportunity to drive global investments in CSA’s capabilities.