Roku, the top-selling TV OS in the U.S., Canada, and Mexico, has surpassed 90 million streaming households by January 2025, solidifying streaming as the leading TV viewing method. Roku is in nearly half of all U.S. broadband households and remains the most engaging TV OS platform in the U.S.
In 2024, Roku celebrated its 10th anniversary of the Roku TV program and 15 years since its first streaming device. Roku continues to innovate, offering features like Backdrops and Roku Smart Picture to enhance the viewing experience. With over 500 free live channels and exclusive content, Roku is a top streaming choice. Its platform also supports advertising and subscription services, including unique features like Roku City and Roku Pay.