SharkNinja has appointed Linus Karlsson as Executive VP & Chief Creative Officer, effective March 3. In this newly created role, Karlsson will lead brand storytelling, creative strategy, and consumer engagement for the company, working from SharkNinja’s headquarters in Needham, MA, and its upcoming Creative Design Hub in NYC.
With over 30 years of experience, Karlsson previously served as Chief Creative Officer at IKEA and held leadership roles at McCann-Erickson, Crispin Porter + Bogusky, and Mother New York, shaping branding for Mastercard, Nespresso, Chevrolet, and Hershey’s.
CEO Mark Barrocas emphasized Karlsson’s expertise in storytelling, design, and consumer insights to enhance SharkNinja’s innovation and global reach. Karlsson, recognized among the world’s top creative minds, expressed excitement about deepening consumer connections through breakthrough storytelling and product innovation.