Taboola, a leader in online recommendations, has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) sites, which account for 15% of ad spending. With over 15 years of experience collaborating with top publishers like Yahoo and Business Insider, Taboola recently launched Taboola Select, offering advertisers premium placements across a curated group of publishers. The partnership will leverage Jounce’s MFA-detection technology to maintain the integrity of Taboola Select. Both companies emphasize the importance of providing advertisers with access to trustworthy, brand-safe publishers.