Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba, and others. Teads gains exclusive access to on-screen placements for native home screen ads and VIDAA’s streaming service, VIDAA Channels, offering premium video inventory.
The partnership aims to revolutionize brand engagement across devices, with Teads providing innovative ad formats and measurement tools to improve targeting and performance. Both companies aim to create valuable opportunities for brands to engage with audiences through Teads’ advanced digital advertising capabilities on VIDAA’s global platform.