Bob Iger, the CEO of Disney, has announced strategies to tackle password-sharing on the company’s streaming platform, slated to launch in June. Speaking in an interview with CNBC, Bob Iger emphasised that this initiative aims to drive subscriber growth and enhance profitability.
It is possible that Disney was impressed by these results and then thought of launching its own crackdown in the hopes of achieving similar results. Disney+ aims to enforce strict measures to deter users from sharing passwords, with potential consequences ranging from account limitations to outright termination for violators.
In an interview with CNBC, Iger outlined the company’s strategy, stating that the rollout of the new policy will commence in select countries and markets initially, with a wider implementation planned for all subscribers by September. Disney initially introduced anti-password sharing rules for new subscribers on January 25th, followed by existing members on March 14th. This forthcoming initiative represents a continuation of Disney’s efforts to address the issue of password sharing, following in the footsteps of streaming giant. Following Netflix, now Disney+ Hotstar is also planning to restrict password sharing. The company recently updated its policies in Canada and announced strict measures against password sharing