Amazon has entered India’s quick commerce market with a pilot program, Amazon Now, in select Bengaluru areas, promising 10-minute deliveries. Initially focused on groceries and essentials, it plans to expand into beauty, home, and kitchen categories. The move intensifies competition in a booming sector projected to reach $31 billion by FY27. Rivals like Flipkart, Swiggy Instamart, Blinkit, and Zepto are scaling up their dark store networks and expanding product categories. With rapid growth and fierce competition, the quick commerce battle in India is heating up.