Amazon’s ad revenue reached $17.3 billion in Q4FY24, growing 18% year-over-year, according to CEO Andy Jassy. The revenue comes from programs like sponsored ads, display, and video ads for sellers, vendors, publishers, and authors.
Overall, Amazon’s net income in Q4FY24 rose to $20.0 billion, up from $10.6 billion in Q4FY23. In 2024, Amazon’s ad revenue surpassed $50 billion, with a $69 billion annual run rate, more than double the $29 billion from four years ago.
Sponsored products are the main contributor to ad revenue, and newer streaming options like Prime Video ads are gaining traction. Jassy highlighted Amazon’s “full-funnel” advertising approach, which spans brand awareness to targeted product ads, simplifying the process for brands and leveraging customer data across its platforms.