Apple has reiterated its commitment to user privacy, asserting that Siri data has never been sold, used for advertising, or used to create marketing profiles. This comes after a $95 million settlement over a class-action lawsuit accusing the company of unauthorized recording and sharing of users’ private conversations. The lawsuit claimed Siri sometimes activated unintentionally and shared sensitive data with third parties.
While Apple denied the allegations and admitted no wrongdoing, the settlement offers compensation of up to $20 per Siri-enabled device to affected users. Apple emphasized that it has always prioritized privacy, stating Siri data is only used to provide accurate results for specific features, and interactions are not stored unless users opt in for service improvements.
The case highlights ongoing privacy concerns around voice-activated technologies, with companies like Apple facing increased scrutiny over data handling. The settlement provides closure for plaintiffs but underscores the challenges tech companies face in maintaining user trust.