Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the brand as it expands in India. The focus is on positioning Ashley Madison as a discreet platform for like-minded individuals while respecting cultural sensitivities. Paul Keable, Chief Strategy Officer of Ashley Madison, expressed confidence in the partnership to grow their user base, which now exceeds 85 million. Pitchfork co-founder Jaideep Shergill highlighted their commitment to creating a respectful and thoughtful communication strategy.