Firefox Bikes has appointed Ashwani Gautam as its new CEO to drive expansion and innovation in the premium cycling segment. An IIT BHU and IIM Ahmedabad alumnus, Ashwani brings vast experience in business strategy, having previously led key roles at Hero Cycles. Under his leadership, Firefox aims to strengthen its market presence, enhance product innovation, and promote sustainability and fitness. Chairman Pankaj Munjal welcomed Ashwani, emphasizing his strategic expertise. Ashwani expressed excitement about leading Firefox’s next growth phase, focusing on premium cycling and urban mobility. Firefox operates under Hero Motors Company, a global leader in mobility solutions.