Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a unique experience in top 10 metro cities. Swiggy’s delivery icon will feature two animated delivery executives, symbolizing Axis Max Life’s new brand identity and its promise of trust. Additionally, a print campaign includes a QR code that, when scanned, offers an immersive 3D experience showcasing the brand’s logo transition, blending print and digital media to reinforce the “Double Bharosa” message.