ITC Bingo! has partnered as the title sponsor for Fankar-E-Kashmir, aimed at preserving and promoting Kashmir’s folk and Sufi music traditions while providing opportunities for local youth in the music industry. The event will take place on October 26, 2024, at the Sher-i-Kashmir International Convention Center in Srinagar.
Fankar-E-Kashmir seeks to combat the fading of Kashmir’s rich musical heritage by offering a platform for young artists to showcase their talent. The event will feature a Live Talent Hunt Contest, workshops on intellectual property and sound technology, and a grand finale with a renowned artist. Cash prizes will be awarded, and the winner will also have the chance to become a “Bingo! artist,” having their original song produced for a music video.
Suresh Chand from ITC emphasized the company’s commitment to supporting musical heritage through initiatives like this. The event is organized with ShowCase Events, The Eagle, and The Rabab Academy, featuring a jury of respected Kashmiri musicians.
Workshops start at 10:00 AM, followed by the talent contest from 4:00 PM to 7:00 PM, promising a vibrant celebration of culture and talent.