Britannia Industries has appointed Mumbai-based Tilt Brand Solutions as its official brand and communication agency for its Cakes, Rusk, Bread, and Croissant portfolio.
Tilt will lead the brand strategy and develop impactful communication across platforms to deepen consumer engagement and drive growth in Britannia’s adjacency business.
Shekhar Agarwal, General Manager – Marketing at Britannia, said the agency’s strong blend of creativity and business insight made them the ideal partner.
Hari Krishnan, Chief Business Officer at Tilt, expressed excitement about the collaboration, aiming to deliver innovative and memorable brand experiences that strengthen category leadership.