Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s largest tyre manufacturer and a significant player globally. EC will continue to handle a range of services, including social media management and media planning.
Over the past 11 years, EC has executed impactful campaigns for MRF, such as ‘Ride The Thrill’ and the ‘MRF Rain Day’ safety initiative. Their collaboration has also included high-profile projects like the ‘MRF Super Fan’ campaign during the ICC Men’s Cricket World Cup.
Bhawana Daga from EC expressed enthusiasm for the partnership, emphasizing the deep understanding developed over the years. The agency aims to enhance MRF’s digital presence and brand engagement through innovative strategies.
Founded in 1946, MRF has grown into a leading global tyre manufacturer with a diverse product range and a commitment to quality and innovation. Experience Commerce, established for over 16 years, provides strategic marketing solutions, combining content, technology, and creativity to drive brand success.