Experience Commerce (EC), part of the Cheil Network, has been awarded the annual digital and media mandate for EVEREADY Industries India Ltd. EC’s Mumbai office will handle a range of services for EVEREADY’s battery, flashlight, and lighting divisions, including social media management, online reputation management (ORM), SEO, website maintenance, and media planning and buying.
EVEREADY, a leading name in the portable energy sector with over 50% of India’s market share, recently launched the “Awaaz Uthaney Ka Power” campaign for its new Siren Torch, which features a 100dB safety alarm. Known for iconic campaigns like “Give Me Red” and “Khelenge Toh Seekhenge,” EVEREADY aims to enhance its digital presence with EC’s help.
Experience Commerce will focus on boosting EVEREADY’s online visibility through interactive content and targeted media strategies. This includes managing the brand’s website and social media platforms, ensuring regular updates and engagement.
Anirban Banerjee from EVEREADY expressed excitement about the partnership, highlighting EC’s alignment with their innovation and consumer-focused goals. Andrew D’mellow of Experience Commerce echoed this enthusiasm, emphasizing their commitment to elevating EVEREADY’s digital footprint.
With over 17 years of experience, Experience Commerce is set to drive meaningful engagement and growth for EVEREADY through its comprehensive digital strategies.