Dentsu X India has secured the digital media mandate for LG Electronics after a competitive pitch, with services to be managed from its New Delhi office. The agency, known for its data and tech-driven approach, will provide a range of digital media solutions, including social media marketing, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for both LG’s B2B and B2C segments. This collaboration underscores dentsu X’s commitment to transparency and integrity, aiming to enhance LG Electronics’ digital footprint through innovative brand strategies.
Commenting on the partnership, Jose Leon, CEO of dentsu X India, expressed enthusiasm for the collaboration, emphasizing its alignment with the agency’s digital-first, data-driven approach to enhance LG’s online presence. Anita Kotwani, CEO of Media South Asia at dentsu, echoed this sentiment, highlighting the synergy between LG’s innovative ethos and dentsu X’s goal of creating transformative brand experiences. Jae Hyung Jun, Head of Corporate Marketing for LG Electronics India, also expressed excitement about the partnership, confident that dentsu X’s expertise will help strengthen LG’s connection with customers across digital platforms and drive impactful results.