Digidarts, a leading performance marketing agency, has won the digital mandate for Dabur, one of India’s most iconic FMCG brands. This partnership aims to enhance Dabur’s digital presence, leveraging data-driven insights and innovative campaigns to tap into the rapidly growing FMCG market.
By integrating Dabur’s legacy with 360° digital solutions, Digidarts will execute performance-driven campaigns across multiple platforms. The agency will also utilize its proprietary tool, DecisionBoard.ai, for real-time analytics and agile decision-making.
CEO Siddhartha Vanvani calls the partnership a milestone, emphasizing that it’s about storytelling that resonates across generations. With 10+ years of expertise and a track record of working with 250+ brands, Digidarts is set to drive digital transformation for Dabur.