Indian FMCG giant DS Group has partnered with AI-powered platform o9 Solutions to enhance its demand and distribution planning capabilities. This collaboration is a key step in the Group’s broader digital transformation strategy, aimed at improving forecast accuracy, supply chain visibility, and operational efficiency.
By adopting o9’s advanced planning tools, DS Group will streamline operations across its diverse channels, including general trade, e-commerce, and institutional sales. The platform’s predictive analytics, real-time insights, and modular design align with DS Group’s innovation and growth goals.
PwC India is leading the implementation, with support from DS Group’s leadership and o9’s consulting teams. The rollout will cover demand forecasting, supply planning, and S&OP dashboards across core business units.
The partnership underscores DS Group’s commitment to agility, data-driven decision-making, and future-ready operations in the evolving FMCG landscape.