EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through curated tours, immersive storytelling, and interactions with veterans and defense experts.
EasyVijay offers both physical travel packages and virtual tours using VR and AR technology, making historic battle sites accessible from anywhere. The platform uses AI to personalize itineraries based on individual preferences, offering deep insights into each location’s significance. Additionally, exclusive dining events with veterans and historians provide travelers with firsthand experiences and a deeper connection to history.
CEO Rikant Pittie emphasized that EasyVijay aims to transform travel by combining exploration with emotional and intellectual connections to historical events, making history an experience, not just something to read about.