As a world leader in sonic branding, BrandMusiq is happy to announce the development of the sonic identity for Jio BP, a brand that represents the partnership of two major players in the industry: British Petroleum (BP), a global leader in petroleum, and Jio from Reliance in India. The sound signature that BrandMusiq painstakingly created encapsulates the spirit of this potent collaboration.
Utilising sound as a sensory engagement strategy was a logical step for Jio BP because of its distinct combination of technology know-how and industry experience that it received from its parent firms. This creative strategy seeks to strike a deep chord with its stakeholders and customers.
“The MOGO® will express the confidence in leadership in the mobility solutions market, while building on the core emotions of empathy, dynamism, and innovation.” Over time, the sound identity will grow to be a valuable trademark. Customers will be more loyal and their trust will be strengthened, according to Jio BP CEO Shri HC Mehta.
“It was truly a privilege to create the sonic identity for Jio BP,” said Rajeev Raja, founder and soundsmith of BrandMusiq, on the creation of the sonic strategy for Jio BP. We realised it was the union of two titans: BP, the world’s largest company, and Jio, the very own service from Reliance in India.
Even though BrandMusiq integrated the fundamental emotions of empathy and compassion, the Sonic Identity they developed was incredibly upbeat and forward-looking. The MOGO®, or “musical logo,” summed up a leader’s confidence, while the sonic graph of the longer MOGOSCAPE® conveyed the brand’s size, stature, and soft power.
to experience the MOGOSCAPE® and MOGO® made by Team BrandMusiq, and to hear Jio BP CEO Harish Mehta talk about the importance of a sound identity for their business.