Glad U Came, a prominent PR and Influencer Marketing Agency, has been awarded the PR mandate for Eze Perfumes, a luxury fragrance brand under Sawai Fragrances. As the official PR partner, Glad U Came will enhance brand awareness and visibility, manage brand elevation, and oversee influencer engagement. The agency won the account after a competitive multi-agency pitch.
Known for its industry expertise and strong media connections, Glad U Came will provide strategic counsel and plan an integrated communication program. This includes strategic media and influencer engagement and building an influential community around the brand.
Eze Perfumes, leveraging Sawai Fragrances’ 75+ years of expertise, offers luxury, vegan, and cruelty-free perfumes suitable for both everyday use and special occasions. With a blend of traditional Indian fragrances and modern sensibilities, Eze Perfumes stands out for its long-lasting, unique scents designed for individuals who want to make a bold statement. The brand promises a touch of luxury for any day.
Commenting on the new mandate, Maddie Amrutkar, founder of Glad U Came, said, “Eze’s distinctive fragrances and elegant packaging are game-changers. Our PR strategy will focus on educating consumers about these exceptional products and positioning Eze as a leader in the global fragrance market.”