Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV offers personalized, live, real-time content on Airtel Xstream devices running Android TV OS. The platform engages users even when the TV is not in use, providing entertainment and updates based on individual preferences.
In the first phase, Glance TV has been deployed on over one million Airtel Xstream devices, with plans to reach four million devices by June 2025. The service offers content across categories like news, entertainment, sports, and technology, and includes live sports updates, weather information, and more.
Airtel’s Siddharth Sharma and Glance’s Piyush Shah highlighted how the partnership elevates TV experiences by integrating advanced AI technology, transforming traditional TVs into dynamic, interactive platforms. Glance TV is part of a growing trend of connected TVs in India, which are reshaping content consumption and driving digital innovation.