As privacy regulations tighten, data clean rooms are set to become essential for marketers in 2025, according to GroupM’s TYNY 2025 Report.
Advertisers can use clean rooms to enhance audience targeting by combining their data with aggregated insights while maintaining privacy. Platforms like Audience Data Hub (ADH) and Amazon Marketing Cloud (AMC) enable deeper campaign analytics and optimization.
Publishers will also benefit by monetizing their data, providing advertisers with enriched audience insights in a secure environment.
With rising adoption, data clean rooms will help balance personalization and privacy, shaping the future of marketing.