Integrated marketing agency Hashtag Orange has been chosen to spearhead Zuno General Insurance’s latest campaign, titled ‘Well Done Vivaan’. This campaign promotes Zuno’s new Pay How You Drive (PHYD) add-on for car insurance and was awarded to the agency following a competitive pitch.
Zuno’s PHYD product, recently introduced, offers up to 30% off on renewal premiums based on the user’s driving score recorded through the Zuno app. This innovative add-on not only provides cost savings but also encourages safer driving. Hashtag Orange created the engaging campaign ‘Well Done Vivaan’ to highlight the benefits of PHYD, targeting younger car insurance buyers with its relatable and fun approach.
The campaign includes a cross-channel strategy with an ad film, print media, digital content, and outdoor advertising. Central to the campaign is Vivaan, a trendy and relatable character who embodies responsible driving and inspires others to follow his example.
The ‘Well Done Vivaan’ film, directed by Gaurang Menon, Regional & Creative Head at Hashtag Orange, offers a fresh take on traditional ads in this sector. The campaign is set to expand with further promotions and reinforcements of the PHYD add-on.
Gaurang Menon commented on the campaign, “We’re excited to deliver a unique campaign for Zuno. Vivaan represents a fun and memorable way to promote safe driving, making the innovative PHYD product accessible to a younger audience through creative storytelling.”
Mukesh Vij, Founder of Hashtag Orange, expressed his satisfaction with the campaign’s reception. “To stand out in a sea of conventional ads, we needed bold and inventive ideas. Our approach combines branding expertise with creative flair to make a lasting impression, fostering stronger customer connections and driving sales.”
Ketan Mankikar, Head & VP Marketing at Zuno General Insurance, remarked, “For our innovative PHYD product, we needed a campaign as forward-thinking as the product itself. ‘Well Done Vivaan’ not only creates excitement around our new offering but also emphasizes the importance of responsible driving in an engaging way. We look forward to seeing how Vivaan’s story will encourage safer driving habits and contribute to road safety in India.”