IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest Credits. The Holographic Extended Reality (HXR) device, developed with Ikonz Studios, offers touch interaction for a personalized and immersive experience.
The first device is installed at the Juhu branch in Mumbai, with plans for nationwide rollout in high-footfall branches. This innovation aligns with the bank’s digital-first approach, enhancing customer engagement and redefining the banking experience.