Instagram has announced the launch of Edits, a new video editing app designed to rival TikTok’s CapCut. Scheduled for release on March 13, 2025, the app offers creators advanced tools like an Inspiration Tab, Idea Tracker, enhanced camera features, green screens, and video overlays.
Edits also enables draft sharing for collaboration and integrates seamlessly with Instagram, providing performance dashboards and detailed engagement analytics. Instagram head Adam Mosseri emphasized the app’s role in empowering creators with professional-grade tools amidst rising competition in content creation.