Maha Kumbh 2025 has surpassed expectations, attracting over 450 million devotees by February 11, ahead of projections. This grand event has seamlessly combined spirituality with modern innovations in crowd management, sanitation, and digital facilitation. As the Amrit Snan on February 12 approaches, footfall is expected to rise further. The state government has designated the Mela area a ‘no vehicle zone’ for safety and efficiency.
IntelliSmart Infrastructure launched the campaign ‘Smart Meter Ek, Faayede Anek’ at the event, promoting the benefits of smart meters under the Government’s RDSS scheme. The campaign, featuring messaging on screens, highlighted the advantages of smart meters such as seamless billing, better energy management, and consumer empowerment.
Adopting a relatable communication style, the campaign resonated with both local and international visitors, emphasizing the tangible benefits of smart meters. IntelliSmart also held interactive activations to provide hands-on demonstrations of their digital solutions, enhancing engagement and awareness.
This campaign marked a significant achievement in experiential marketing, blending technology and cultural significance. IntelliSmart’s efforts at Maha Kumbh 2025 strengthened its leadership in promoting digital solutions for a sustainable energy future in India.