JioStar, the joint venture of Viacom18 and Star India, has launched JioHotstar, merging JioCinema and Disney+ Hotstar to offer a unified entertainment and sports streaming platform. Subscription plans start at Rs 149, with existing users able to transition seamlessly.
Key Features:
- AI-driven content personalization in 19+ languages
- Hollywood content from Disney, HBO, Peacock, and Paramount
- ‘Sparks’ initiative to spotlight top digital creators
- Sports coverage including IPL, ICC events, Premier League, and Pro Kabaddi
JioHotstar also offers advanced ad formats and personalized brand engagement opportunities. Its new brand identity symbolizes transformation and innovation, setting a new benchmark in digital entertainment.