Nielsen will provide data-driven insights to enhance advertising transparency and campaign performance on JioHotstar. Using tools like Nielsen ONE Ads and Volumetric and Reach Analysis, advertisers can track impressions, clicks, and audience reach via a dedicated dashboard.
JioHotstar aims to redefine digital ad measurement, ensuring better targeting and optimization for advertisers during India’s biggest cricket event. This collaboration strengthens Nielsen’s role in India’s media ecosystem, offering enhanced accountability and data precision for digital advertising.