JioStar has secured ten sponsors for the third edition of TATA WPL 2025, including SBI, TATA Capital, AMFI, and Amul. The tournament’s growing popularity has attracted brands across BFSI, FMCG, automotive, and other sectors.
Udit Sharma, EVP at JioStar, emphasized the sponsors’ role in promoting women’s cricket and engaging high-intent consumers. The tournament runs from Feb 14 to Mar 15, 2025, with matches airing on Star Sports, Sports18, and streaming on JioHotstar.