Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a leading performance marketing and SEO agency. This strategic acquisition aims to enhance Liqvd Asia’s position in integrated marketing, combining branding, content, SEO, and AI-driven performance marketing to deliver results and drive business growth.
Founded in 2013, Liqvd Asia strengthens its full-funnel marketing leadership through this deal, offering clients a comprehensive, ROI-driven approach. The acquisition expands their services with AI-powered marketing, automation, and precision-targeted campaigns.
This move also supports Liqvd Asia’s global expansion plans, including the USA, GCC, APAC, and Europe, leveraging AdLift’s global expertise to optimize ad spends and set industry benchmarks.
Liqvd Asia’s Founder, Arnab Mitra, emphasized the need for data-driven strategies, while AdLift’s CEO, Prashant Puri, highlighted the 360-degree marketing approach this merger brings. AdLift’s leadership will continue managing operations within a joint framework, ensuring continuity as the companies focus on technology consolidation and client service efficiency.
The acquisition sets the stage for further investments in AI and automation technologies, solidifying Liqvd Asia’s position as a global leader in marketing transformation.