LS Digital, India’s leading Digital Business Transformation (DBT) company, has partnered with U.S.-based marketing consultancy .fearless to launch a joint venture called .fear-LS. This collaboration aims to address digital friction—operational disconnects within customer journeys that hinder business growth. By combining their strengths, the two companies will help U.S. businesses optimize their systems, streamline operations, and enhance return on investment, particularly in a market known for its large-scale operations and openness to innovation.
Headquartered in New York, .fear-LS is well-positioned to serve a broad geographic area, including Colorado, Connecticut, and Canada, with a strong presence on the West Coast. Leveraging LS Digital’s 6-pillar DBT framework and .fearless’s market expertise, the venture offers comprehensive solutions to help businesses overcome digital friction, meet evolving customer expectations, and achieve sustainable growth in the digital landscape.