MAD Group has launched Xley, an AI and ML-powered platform aimed at transforming brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies and optimizes the process with data-driven tools, featuring advanced audience insights, creator discovery tools, and campaign management. The platform connects brands with over 200 million creators across platforms like YouTube, Instagram, and TikTok in 150 countries, enabling precise, impactful campaigns.
Key features include detailed creator discovery with advanced filters, ML-powered campaign performance tracking, and an easy-to-use dashboard. Xley enhances efficiency by automating tasks like creator vetting and campaign tracking, improving ROI, and offering creators global visibility and streamlined partnerships. The platform operates on an invite-only basis, ensuring a curated experience for early adopters.