MARS Cosmetics is thrilled to announce its collaboration with TVF’s Girliyapa, India’s leading women-centric entertainment channel, for their highly anticipated web series “Sisters”. The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel, which showcases an impressive 4.88 million subscribers.
“Sisters” is a captivating slice-of-life narrative that authentically portrays the journey of two sisters, Antara and Mahi. This series vividly captures the relatable, real, and humorous experiences of women as they navigate through life together. Antara and Mahi’s journey resonates deeply with audiences, offering a personal glimpse into the complexities and joys of sisterhood.
MARS Cosmetics enriches the storyline by empowering Antara and Mahi with products that cater to their distinct beauty preferences and lifestyles. The series vividly illustrates how MARS Cosmetics’ affordable, innovative, and trend-setting beauty products seamlessly integrate into the lives of the two sisters, enhancing their individuality and reflecting their personal styles with each application.
The show has already garnered significant attention, with each episode raking in over 1 Million views, and delving into the everyday lives of women, showcasing their triumphs, challenges, and unique perspectives.
The series promises to be a heartfelt and engaging narrative that resonates deeply with its audience, continuing the legacy of high-quality, relatable content that TVF is known for.
Rishabh Sethia, Director & Business Administrator, MARS Cosmetics expressed his enthusiasm for the collaboration stating “We are delighted to partner with Girliyapa for the web series ‘Sisters.’ At MARS Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions.”
Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with MARS Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”
About MARS Cosmetics
MARS Cosmetics is a pioneering Indian brand in the beauty industry who are committed to pushing its boundaries of creativity and innovation in the world of cosmetics. With a wide range of high-quality cosmetic products, they aim to fulfill the preference of ‘super affordable and super effective’ through their products.
About Girliyapa:
Girliyapa is owned and operated by Contagious Online Media Network Private Limited and is celebrated for its unique approach to storytelling that focuses on women’s experiences. The channel has carved out a niche by delivering entertaining and meaningful content. With its wide reach and loyal viewership, Girliyapa has become a premier platform for elevating and celebrating women’s voices.